Suppliers · Representation
Activate a market on your terms.
You set the terms — the timeframe you want to invest in, and the point-of-distribution incentives you’ll put behind each SKU. We do the market work that collects on that investment: introductions, tasting demos, distributor coordination, and reporting that proves where every dollar landed.
RepresentationIHow representation works
i
You set the terms
You tell us the window you want to activate and the point-of-distribution incentives you’ll fund per SKU. That’s the plan. Everything below is us executing it and reporting back on what your investment bought — no open-ended retainer, no market you’re on the hook for past the timeframe you chose.
The termsiii
Account introductions
We carry active relationships across Nashville’s on-premise and off-premise channels — restaurants, wine bars, bottle shops, and hotels. Your brand gets in front of the right people, not just any people.
The introductioniiiii
Distributor coordination
We engage collaboratively with your distribution partners and their key accounts to unify all three legs of the three-tier system — new SKU activations, ongoing product familiarity, wholesaler presentations, and staff trainings at the accounts that support you.
The handoffiiiiv
Recaps that earn their keep
Every account that tastes your product generates a structured recap. Verified placements get logged and reconciled against depletion, so your reports tie to real activity instead of polite assurances.
The recapivv
Who this serves best
Small-to-medium brands looking to gain a real footprint without shouldering a full cost of sales or overcommitting to the region in an uncertain industrial moment. Distribution partners who want to throw some extra love to their favorite folks while juggling countless priorities. Brands that want to push wine — and the greater consumable comforts — culture forward as the city grows.
The fitvBrowse
By category
Wineries · Craft Beer · Spirits & Craft Distilling · Ready-to-Drink Cocktails · Non-Alcoholic Beverages
Browse
By market
Nashville · MemphisSoon · ChattanoogaSoon · BirminghamSoon
Questions
FAQ
What markets do you cover?
We're currently active in the Nashville market, with on-premise and off-premise accounts across the city.
How do I know where my brand has been presented?
The platform gives you a placement report showing every account that tasted your products, the outcome, and verified placements — updated after each recap.
What does representation cost?
Terms vary by brand and SKU count. Reach out at hello@pouradvice.com to start a conversation.
Can I see depletion data?
Yes. Depletion reports reconciled against our verified placements are available to represented brands.
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