About
We’re building the platform wine never had.
Pour Advice is the culmination of a long search for truth and beauty with a few lessons in sales, marketing, and branding thrown in for good measure. Turns out that wine is the closest thing to poetry that people actually like — and everything exciting about the wine and greater beverage world is happening here in Nashville, TN. Pretty convenient, honestly.
Who · What · Why
01
Who
Wine-specialized beverage professionals creating a bigger impact for the brands they love through direct representation — backed by shared tools, real reporting standards, and a network they didn’t have to build themselves.
02
What
Collaborative engagement with brands, distribution partners, and key accounts to unify all three legs of the three-tier system — and the software underneath it that makes the field work documentable, repeatable, and worth paying for.
03
Why
We love Nashville and want to see it grow in the right direction in a moment when so many opinions are in the mix. We’re people who have lived here for a long time and still care about the city as a place to live, not just a place to visit. Our tastes have changed significantly over the last decade, and it’s time the beverage scene caught all the way up.
The story
So what does this business do?
We connect beverage brands to pockets of the market where they’re most likely to succeed — using experience from every side of the trade, a stubborn local perspective, and a real stake in pushing wine culture forward. We help align your business goals with actual market demand, then give you all the tooling you need to track the KPIs that prove the work happened.
It’s kind of a love letter to Nashville’s bar scene. We want the right bottles in the right hands so that wherever folks are on their drinking journey, they’re getting the most out of it. Wines are good when the drinker enjoys them and great when they’re also made and represented well. Pour Advice is an effort to advocate for the farmers, winemakers, distillers, suppliers, distributors, bottle shops, and sommeliers who have all made it their livelihood, in some way, to preserve one of humanity’s oldest traditions.
Connecting with people is more important than ever in a digital world, and we work with those who agree. If we share values, we’d love to learn and share the stories that make your brand what it is — and bring some light to the labor of love that goes into a bottle.
Are you a brand needing your story told?
That’s a lot of words, so let’s just have a conversation about what you want to do. Reach us at hello@pouradvice.com.
Let’s tell it together.
Brokerage amplified by technology, education, and community — one system, built in Nashville.